Omnicom today announced the acquisition of Marina Maher Communications, the marketing-to-women specialist shop with 2010 fees in the $25M range.

Marina Maher
Marina Maher, who founded the New York-based firm in 1983, will remain at the helm of the consumer products and healthcare firm as part of OMC’s Diversified Agency Services group.

The 66-year-old executive believes OMC’s global reach will benefit her clients, a roster that includes Procter & Gamble, Kimberly-Clark, Bimbo Bakeries, Post Cereals, Merck and Pfizer.

Tom Harrison, CEO of DAS, cited MMC’s work as a “constant innovator” that played a major role in developing iconic brands such as Covergirl cosmetics and Head & Shoulders shampoo.

He also noted the shop’s ability to develop “brand communities” around “sensitive women’s health issues as contraception, infertility and bone health.”

MMC is now a sister agency to Fleishman-Hillard, Porter Novelli, Ketchum, Cone, Brodeur Partners, Kreab Gavin Anderson and Clark & Weinstock.