Weber Shandwick has resigned the Kellogg Co. account that it picked up last month with sister Interpublic Group shop Current Lifestyle Marketing.
Brandy Ruff, Kellogg’s director-brand relations is looking for a shop to handle the account.
Kellogg awarded the business to WS after it won a competitive pitch with incumbent Ketchum, Edelman, Fleishman-Hillard and MSLGroup.
Harris Diamond, CEO of WS, told O’Dwyer’s “that unfortunately something came up in another part of the corporation," adding it is “something that happens once in a blue moon.”
Kellogg is a “great piece of business that we hated to give up,” added Diamond.