Laura Grimmer, who founded Articulate Communications ten years ago, is selling the New York-based technology/financial PR shop to partner/senior VP Audra Tiner.
The deal enables Grimmer (pictured at left with Tiner, right) to pursue her passion for cooking. She has enrolled at Soho’s French Culinary Institute and begins classes for the six-month program in January.
Grimmer, an avid mountain climber and long-distance runner, envisions a career in high-end catering, but told O’Dwyer’s “if the chance to cut carrots at Daniel pops up, I would jump at the opportunity.”
The former Associated Press staffer and New York GM at FitzGerald Communications said she’s had many buyout offers in the past, but after 17 years in the PR business the “time just felt right to sell.”
Tiner, who joined Articulate two and half years ago, is a “strong leader and great business development person,” according to Grimmer, who said she knew early on that Tiner would be the one to take over the business.
Tiner, has counseled Articulate clients such as Sapient Global Markets, Portware, Detica NetReveal and Fix Protocol. Before joining the firm, the Boston native worked at SeeBeyond, Progress Software and Cambridge Technology Group.
Grimmer would not disclose the price for the soon-to-be 15 staffer, which is opening a London outpost. It is enjoying a robust 2011 as fees are expected to jump 30 percent to a record $2.5M.
Tiner takes the Articulate helm Jan. 1.