Media trainer Mike Bako sat down with tech PR pioneer Don Middleberg to discuss how digital PR has evolved from its early days through today's explosion of social media.

Middleberg, who literally wrote the book on digital PR in 2000, talks about the humble beginnings of technology in PR and how the industry has arrived amid modern trends with the recent example of his firm working with a blogger to cover exclusively the re-launch of PC Magazine, which preceded interest from major outlets:

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