
Budget is set at $900K over 20 months from March 2012 to October 2013.
The RFP notes the outreach effort will be “highly technical and complex” in a state with a large and diverse population.
“The exchange as a new institution needs to develop an identity in the public’s mind where it is seen, together with the DHCS and MRMIB, as a trusted source of information about health coverage and a convenient place to compare offerings and purchase coverage,” the state notes.
Proposals are due Jan. 30. View the RFP at odwyerpr.com/rfps.