He is to tackle change management, corporate positioning, strategic development, mergers & acquisitions and global expansion.
Jim Weiss, CEO of WCGC, called Grates’ recruitment a “game-changing hire” that will spur the next phase of evolution and growth of the firm.
At GM, Grates also served as global process leader for internal communications and was a member of the teaching staff of its university.
Earlier, he was president of GCI BoxenbaumGrates and executive VP/managing director of GCI Consulting, a unit of GCI Group Public Relations.
In his more than 25-year career, Grates has counseled, PepsiCo, Volvo, Kraft, Nissan, Caterpillar, Shell, Starbucks, Visa International, Coca-Cola, Wal-Mart, GE and British Airways.