California is reviewing its six-figure tourism PR account with an RFP process open through the end of February.

california tourismThe Golden State, which has worked with Development Counsellors International, Edelman and Allison + Partners in recent years, runs tourism marketing through the California Travel and Tourism Commission, known as Visit California. The expected PR pact will target U.S. and Canadian travelers.

California claims to be the number one travel destination in the U.S. locking up $95.1B in travel and tourism spending annually.

The RFP was released Jan. 10.

Budget is capped at $300K/year for a year-long contract and the tourism entity wants PR pitches in that range, as well as under a modified budget of $200K. Three option years are to be included in the contract.

Agencies must file a non-binding notice of intent to bid by Jan. 31 with proposals due Feb. 28.

View the RFP at