The complete collapse of the New York Mets baseball season had to be part of a masterful PR plan to keep the Amazin’s on the back pages of the tabloids during the stretch run?

You also can count on a slew of "What happened to the Mets?" and "How to rebuild" stories during the next days to steal much of the playoff thunder. Sports radio burns with wrathful fans dumping on the "Mutts."

That coverage is priceless because as the wise one once said,
"There is no such thing as bad PR."

Truth be told: the Mets weren’t going anywhere in the postseason.

The Mets' top brass had to recognize the fact that this year's team just didn’t have what it takes to go the distance? "Killer instinct" was a hard thing to find around Shea Stadium.

Ancient pitchers Tom Glavine and El Duque would have been toast in the playoffs. September was bad enough.

Pedro "Comeback Kid" Martinez could only give the Metsies five or six solid innings before yielding to the disastrous bullpen. And Carlos Delgado, the Mets "big slugger," has seen better days, a long time ago.

The Mets collapse--up by seven games with seventeen left and losing it all in the last game of the season-- had to be a PR campaign to grab media coverage from the resurgent New York Yankees.

There is just no other way this diehard Mets fan can explain things. Hats off to Jay Horowitz, the Mets long-time PR guy.

Jay, you did a heck of a job!