The tourism entity for the Florida Keys is reviewing its PR account via RFP through early March.

floridaThe Monroe County Tourist Development Council wants an agency to "develop awareness, promote favorable image and goodwill for the Florida Keys tourism industry," including national and global publicity, press kits, media relations and preparation of a PR plan for its overall marketing efforts.

The MCTDC currently uses the tagline, "The Florida Keys & Key West Come as You Are."

A three-year contract is planned, taking effect in October. An additional two years are contained in separate options.

Stuart Newman Associates of Miami is the incumbent.

Proposals are due March 9. Agencies must register at the MCTDC's online procurment portal to download the bid documents.

(Photo: MCTDC)