Front groups wage PR warfare in ‘fracking’ debate

The public debate over hydraulic fracturing, or “fracking,” has reached state-of-alert status for U.S. energy companies. Case in point: rumors are now circulating that the front groups supporting the natural gas industry are hiring former U.S. military psychological warfare personnel to handle PR duties typically reserved for Madison Ave. boardrooms, elevating both the debate and the role of public relations in national discourse to new extremes. Read full story

Check out O'Dwyer's February Environmental PR and Public Affairs magazine.