Singapore Economic Development Board has inked Edelman to a “strategic positioning” pact worth $550K over a 15-month period.
The firm is to pitch Singapore as a “global city for business, innovation and talent in North America,” according to the agreement.
Edelman is to “arrange informal one-on-one media cultivation” opportunities for SEDB management with select mainstream and trade media.
One aspect of the program calls for the biggest independent firm to develop story angles and ideas to pitch American media, “which result in securing soft feature stories on Singapore in pre-agreed media publications resulting in up to eight stories per-year or its equivalent.”
Edelman is to coordinate its efforts with Singapore’s other agencies and communications vendors in order to develop a “360 marketing plan.”
There is a one-year option that goes into effect April 2014.
Edelman reports to Glen Koh, assistant head of marketing and communications for SEDB.