The U.S. marketer of wine and spirits like Beujolais Nouveau and yellowtail has kicked off a PR firm search to handle the six-figure budget for one of its wine portfolios.

W.J. Deutsch & Sons wants an agency for its Georges Dubouef brands, which include Beujolais Nouveau, Georges Duboeuf Base and possible its HobNob Vineyards. Retainer is in the $300-320K range with about $500K for implementation of PR efforts.

That includes an annual PR plan with social media integration, implementation, press releases, and materials like press kits.

Deadline for proposals is Feb. 27.

Subscribers: View the RFP (PDF).