Nissan North American has put Stratacomm in the PR driver’s seat for the U.S., after a competitive review.

pathfinderThe work includes media relations, thought leadership, event and program management supporting the Nissan brand before consumers in the U.S. The company worked with Edelman in the past but there was no incumbent in the review.

John Fitzpatrick, senior partner for Fleishman-Hillard-owned Stratacomm, noted Nissan will have 20 new vehicles debuting over the next 24 months, including New York City’s “Taxi of Tomorrow.” The firm has offices in Detroit and Washington, D.C.

David Reuter, VP of corporate communications for Franklin, Tenn.-based Nissan Americas, said it is the “ideal time to be more vocal in telling our story and with increased frequency.”

Nissan in September realigned by integrating brand, marketing and communications under a global unit based at its Yokohama, Japan, headquarters under VP Simon Sproule.