The commission that runs major roadways like the Pennsylvania Turnpike is reviewing its six-figure advertising and PR accounts via RFP through early April.
The Pennsylvania Turnpike Commission wants proposals for up to two open-ended contracts providing services including PR, communications consulting, advertising and marketing. Budget is $450K, not including any media placement costs.
The financially strapped commission, which is required to pay $450M to the state each year, hiked tolls on cash-paying drivers in January to urge more of them to adopt digital toll payments, which cost a fraction to collect compared with cash.
William Capone, director of communications and PR for the PTC, said there are currently no agencies under contract.
Deadline for proposals is April 4. View the RFP at http://bit.ly/xJhvQN.