The United Nations Population Fund, under recommendation to become "significantly more visible" by its new executive director, is dangling a multiyear PR contract for a global firm.

The New York-based development agency, known as UNFPA, released an RFP on March 9 after executive director Babatunde Osotimehin said the organization has to raise its profile to further its mandate.

Agencies are being asked to submit plans for media relations across print, broadcast and digital/social media focused mainly on the U.S. and Western Europe. That includes placement of Osotimehin’s “messages, stories and features” in outlets like the Financial Times, New York Times, Le Monde, PBS and BBC, as well as blogs covering topics like reproductive healthcare, family planning and population.

Disseminating press materials, monitoring coverage, and orchestrating the launch of “The State of the World Population” report in London are included as well.

The selected firm will work with the UNFPA’s media and communications branch.

Deadline for proposals is March 23. View the RFP at

UNFPA's mission statement says it "supports countries in using population data for policies and programmes to reduce poverty and to ensure that every pregnancy is wanted, every birth is safe, every young person is free of HIV/AIDS, and every girl and woman is treated with dignity and respect."