The Silver State, which has a new tourism czar, is reviewing its seven-figure tourism and cultural affairs integrated marketing account with an RFP process to award a single or multiple contracts covering PR, advertising and digital.

Nevada Gov. Brian Sandoval in November brought in former Ohio tourism director Claudia Vecchio to head the newly revamped Dept. of Tourism and Cultural Affairs.

PR is considered “the strategic driver” of the work on a budget from $500K to $1M, according to the RFP, released by the DTCA. PR efforts are to include oversight of the integration of a new brand, as well as media relations and social media.

If multiple agencies are selected for the overall account, the PR firm “will serve as the key account manager ensuring program cohesion and consistent message delivery across all channels,” says the RFP.

The commission also seeks pitches for advertising ($1.2M over two years, not including media buying) and digital ($900K), covering seven websites like and, as well as mobile strategy and e-marketing.

Proposals are due April 18. View the RFP (DOC via