Development Counsellors International won the competitive pitch for the “Visit California” tourism marketing campaign that is run through the Golden State’s travel and tourism commission.

The RFP process began in January to promote growth in the $95B business that generates $6B in state/local tax revenues and employs 875K Californians. The work covers the U.S. and Canada.

Kathryn Burnside is director of communications for Visit California. She has not yet been reached.

DCI has worked the California tour business with Allison + Partners and Edelman.