The Cancer Prevention and Research Institute of Texas has selected Hill + Knowlton Strategies to handle its effort to bolster national awareness of the Lone Star Stateís effort to fight cancer.
In December, Austin-based CPRIT issued an RFP with a $375K budget through the base year to August 2013 and $250K per-year on three option years.
The four-year-old program cancelled an earlier search in 2011 due to budget constraints.
Established after a statewide vote, the Institute is charged with investing up to $3B for cancer research programs in Texas. The goal is to expedite innovation and commercialize promising research.
H+Kís Austin office will handle the account with support from the WPP unitís healthcare team.
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