Seth Faison, head of Sitrick and Company's New York outpost, has been named communications director at the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The Pulitzer Prize-winning New York Times veteran shifted to Sitrick in Los Angeles in 2006 and moved to New York the following year. Faison is taking a one-year leave of absence from S&C.

At the Times, he reported on Wall Street, legal affairs and Asian organized crime and won the Pulitzer as part of the team the covered the World Trade Center bombing in 1993.

Faison, who lived and worked in China for a dozen years, was Shanghai bureau chief for the NYT and covered the Tiananmen Square uprising while at the South China Morning Post.

Gabriel Jaramillo, who assumed the fund’s helm in February, believes Faison has the “right background and skills” to communicate the fund’s investment strategy.

Launched in 2002, the Geneva-based fund is a public-private partnership that has spent about $23B for programs in 150 countries.