Furman takes over for Paula Prahl, who left Best Buy in December for the senior VP, strategy and marketing, slot at Data Recognition Corp.
“It's time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners and customers understand that this company's leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”
The 41-year-old Furman, a lawyer, led corporate communications for Google from 2007-10 after top roles at CNN and ChoicePoint. Earlier, he worked political PR as a press secretary for FEMA and New York City’s emergency management agency in the late 1990s.
Best Buy employs 167K worldwide. It earned $158M on $11.6B in revenue during the first quarter, ahead of estimates.