Rolls-Royce Motor Cars is floating an RFP designed to keep sales momentum at the super-luxury auto company in high gear.

R-R enjoyed a banner year in North America in 2011 as unit sales rose more than 30 percent, making it the No. 2 marketing region behind China.

The automaker, which is part of BMW Group brand, opened its largest showroom in North America in March.

That Jericho, Long Island, facility features the automaker’s largest customer lounge to enable prospective customers to browse thousands of leather, color and trim samples. It also has a café, meeting rooms with floor-to-ceiling walls and an outdoor terrace.

In September, R-R is introducing the Phantom Series II model, which is the line’s first significant update since 2003.

On the PR front, R-R wants a social media component as it is eager to attract younger customers. It also wants to reinforce the message that purchasing a R-R is a reward for a job well done.
R-R NA is based in Woodcliff Lake, N.J.