The New York City Housing Authority, under fire by Congress, is looking for a digital “brand management” consultant to clean up its online image, according to an RFP.

The Authority was targeted by Sen. Charles Grassley (R-Iowa) last week for failing to release a $10M report paid for by federal taxpayers and is a constant source of criticism online as it is essentially the landlord for more than 417K people.

Grassley, who said he is troubled by the “lack of transparency” at the Authority, is investigating the U.S. Dept. of Housing & Urban Development, which funds much of the NYCHA’s $3B budget.

The RFP calls for social media and other online consulting “in furtherance of the effort to enhance the image of NYCHA in the minds of various stakeholders,” including residents, the public, media, and its government funders.

The Authority, which has an in-house PR staff, has worked with Seattle-based Search Impact Consulting on a $100K pact to shore up its search results.

The Authority faces a $50M deficit in 2012.

RFP: http://a856-internet.nyc.gov/nycvendoronline/vendorsearch/asp/Postings.asp.