The Dept. of Health and Human Services is scanning for agency support of the National Adoption Recruitment Campaign, a public education push to encourage parents to adopt kids from the public child welfare foster care system.

HHS is asking for input from agencies qualified under small business procurement rules to handle PR, extensive media outreach, PSA production, and monitoring, among other communications aspects of the campaign.

The U.S. Children’s Bureau, under HHS, runs the AdoptUSKids website and campaign, which highlights the need for foster and adoptive families and helps states handle their own outreach efforts.

HHS stressed that it has not yet issued an RFP but is seeking information on the availability of firms classified as small businesses to handle the work.

Deadline for responses is July 24. Details are at