The county includes a national marine sanctuary, 43,000 acres of vineyards and golf (Pebble Beach), among other attractions generating $2B in spending and supporting 23,000 jobs.
The CVB wants an established travel and tourism PR agency to develop a communications plan, focus on high-profile media opportunities, and run media tours of the county all in support of its two-person in-house PR staff. The CVB said it will entertain pitches with fee estimates in the $5K-a-month range for a contract that could stretch through mid-2015.
KOLI Communications recently concluded a PR pact with the CVB, said media relations specialist Coleen Chen.
Former MMG Worldwide and R&R Partners staffer Rob O’Keefe is a consultant to the CVB's marketing and communications unit.
The RFP, released July 20, is open through Aug. 10.
View the RFP (PDF).