California’s Monterey County has opened an RFP process to guide travel and tourism PR for the region.

Photo: MCCVB
The Monterey County Convention & Visitors Bureau, the destination marketing organization for the coastal region, is conducting the review process following last month’s implementation of a new strategic plan.

The county includes a national marine sanctuary, 43,000 acres of vineyards and golf (Pebble Beach), among other attractions generating $2B in spending and supporting 23,000 jobs.

The CVB wants an established travel and tourism PR agency to develop a communications plan, focus on high-profile media opportunities, and run media tours of the county all in support of its two-person in-house PR staff. The CVB said it will entertain pitches with fee estimates in the $5K-a-month range for a contract that could stretch through mid-2015.

KOLI Communications recently concluded a PR pact with the CVB, said media relations specialist Coleen Chen.

Former MMG Worldwide and R&R Partners staffer Rob O’Keefe is a consultant to the CVB's marketing and communications unit.

The RFP, released July 20, is open through Aug. 10.

View the RFP (PDF).