The Adult Congenital Heart Association is scouting for PR help to handle media relations, marketing and possible search engine optimization analysis and implementation, according to its RFP.

Philadelphia-based ACHA serves and supports the nearly two million adults with congenital heart defects—the most common birth defect-via education, advocacy and research. It has more than 8,500 patient/family members and nearly 1,300 professional ones.

The non-profit, which recently re-launched its website and introduced a blog, now wants to get its message out to non-members.

Its PR “wish list” includes cultivating/training for ACHA volunteer media experts, developing PSAs, implementing “what members want” research, and looking into lining up a celebrity spokesperson.

Terri Schaefer, communications manager at, is handling the search. She wants proposals by Aug. 24.

She told that ACHA prefers its potential PR partner to be located in the Philadelphia area.

The selected firm/consultant will kick off the campaign during the fourth-quarter. ACHA will assess that effort—and, if satisfied with progress—will sign an annual, renewable contract in January.