The Adult Congenital Heart Association is scouting for PR help to handle media relations, marketing and possible search engine optimization analysis and implementation, according to its RFP.

Philadelphia-based ACHA serves and supports the nearly two million adults with congenital heart defects—the most common birth defect-via education, advocacy and research. It has more than 8,500 patient/family members and nearly 1,300 professional ones.

The non-profit, which recently re-launched its website and introduced a blog, now wants to get its message out to non-members.

Its PR “wish list” includes cultivating/training for ACHA volunteer media experts, developing PSAs, implementing “what members want” research, and looking into lining up a celebrity spokesperson.

Terri Schaefer, communications manager at [email protected], is handling the search. She wants proposals by Aug. 24.

She told that ACHA prefers its potential PR partner to be located in the Philadelphia area.

The selected firm/consultant will kick off the campaign during the fourth-quarter. ACHA will assess that effort—and, if satisfied with progress—will sign an annual, renewable contract in January.