McEwen & PreyaPR veteran Bob McEwen, who took the helm of Australia’s Zing USA in New York last year, has formed McEwen McMahon to concentrate on corporate, crisis management and issues PR.

He’s joined by Preya McMahon, founder of Zing, which will focus on its consumer strengths.

Prior to Zing, McEwen was Midwest CEO for Burson-Marsteller, executive VP at Fleishman-Hillard and Detroit chief and industrial practice group leader for Shandwick.

He counseled United Airlines on the morning of 9/11, handled patent litigation between Kodak and Polaroid and managed PR during Sara Lee’s meat recall, which is the nation’s biggest and resulted in 15 deaths.

McMahon, an Edelman alum, founded Zing and Bang, which she sold in January to M&C Saatchi Worldwide.

She has advised Coca-Cola, Nestle, American Express, Johnson & Johnson and McDonald’s.

The partners said in a statement that MM “will be more of a high-level consultancy, advising C-suite executives on internal and external strategic communications issues.”

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