by Arthur Solomon

Arthur SolomonNow that the latest edition of the world’s most important, commercialized and politicized sports gathering has concluded (did someone say hypocritical?), there are many Lessons Learned that sports marketers and PR people should remember before the Winter Olympics emerges from its hibernation.

But before we get to the lessons, there is one certainty still to come:  marketers will give general statements about how the millions of dollars spent benefited their brands without providing any specifics.  Why am I sure of this?  The Groundhog Day like statements are as much part of the Olympics as the opening and closing ceremonies.

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