The National Honey Board is reviewing its six-figure foodservice PR account with an RFP open through mid-September.
Budget is in the $300-400K range. EvansHardy+Young, Santa Barbara, Calif., is the incumbent.
The board, based in Colorado and representing producers, packers, importers and a marketing cooperative, wants an agency to promote honey to foodservice industry pros, including culinary schools, establish co-op marketing and promotional deals, and generate coverage of honey in trade media.
The board has firms for consumer PR (Barkley), Hispanic PR (RL PR) and food ingredient PR (The Arland Group).
The NHB, which is under the purview of the U.S. Dept. of Agriculture and funded by an assessment on domestic and imported honey, released an RFP on Aug. 14
Proposals are due Sept. 14. Jessica Schindler (jessica [at] nhb [dot] org) has copies of the RFP.
Subscribers can view the RFP (PDF) here.