Rosanna Fiske, 2011 chair of the PR Society and a faculty member of Florida International University since 2006, has left the school to join República, a “cross-cultural” advertising and PR firm based in Miami.

Rosanna Fiske
It was founded in 2006 by Jorge Plasencia and Luis Casamayor, who have “decades of experience in media, advertising and marketing” and who founded a company that “lives by ethics, trust, loyalty and responsibility.”

Fiske, previously in Communique, her own firm, and with Ketchum, was director of the Global Strategic Communications Master’s Program in the School of Journalism and Mass Communications at FIU, where she was also an associate professor.

Fiske last November initiated a quest for a new definition of PR via an interview with ad columnist Stuart Elliott of the New York Times that touched off a flood of comments, most of them negative.

The biggest discussion was on, which had blasted the quest. A lengthy post in defense of it by Dave Rickey, former national board member of PRS, was one of 74 comments on the issue.

Plasencia Was with Marlins

Plasencia, Casamayor
Plasencia, Casamayor
Plasencia was the first director of Hispanic marketing for the Miami Marlins during their 1997 championship season.

He also was an executive at Estefan Enterprises, working with entertainers Gloria and Emilio Estefan. He was involved in the careers of Gloria Estefan and Shakira in the late 1990s when there was increased interest in Latin music.

Plasencia also operated Univision Radio, the country’s largest Spanish-language radio network.

Casamayor had his own advertising, marketing and design firm, Cosmyk, which had clients in Miami, New York, Las Vegas and Latin America.

Baptist Health, Sedano's Supermarkets, Miami Dolphins and BankUnited are among clients. A program of Republica is “Amigos for Kids,” a non-profit founded 20 years ago by Plasencia.