Sacramento’s air quality agency is reviewing its seven-figure public education account with an RFP for PR and advertising agencies open through Oct. 1.

The California capital last year exceeded federal standards for ozone for several days. Ozone is a key component of smog.

The Sacramento Metropolitan Air Quality Management District, part of an area declared by the Environmental Protection Agency to be in “severe” non-attainment for ozone, wants an agency to guide its “Spare the Air” effort and “Check Before You Burn” campaign, the latter which urges people not to burn wood in fireplaces in the winter, in some cases banning it outright. Assistance with general public outreach and other efforts are also expected through web content, social media, news conferences, PSAs and other tactics.

To pitch, firms must have some experience on an air quality or environmental campaign, as well as a behavioral change campaign.

The resulting contract will run from February 2013 for two years.

Katz & Associates is the incumbent since 2007 for the account, previously worth about $1.1M a year.

View the RFP at