Textile and industrial fabrics software developer Lectra is on the hunt for a PR firm with fashion sector experience and media connections in New York and Los Angeles.

Lectra North America is asking for proposals to build recognition of the Lectra brand in the U.S. fashion industry as a "business partner and a pioneering company."

It also wants to create awareneess for its software, particularly in the design, 3D CAD and PLM areas.

Paris-based, publicly traded Lectra had first-half revenues of 99.5M euro.

Jahmin Lee, senior manager, communications, for Lectra has details (ja.lee [at] lectra [dot] com).