Those of us involved in the life sciences industry today are working at a time of revolutionary change — the kind that comes along perhaps once in a generation. What’s truly amazing however, is the fact that we fortunate few in healthcare communications are practicing our craft in the midst of two such changes that are occurring almost simultaneously; changes that are transforming both the world of medicine, and how we communicate, forever. Read full story.Download PDF version of O'Dwyer's Oct. '12 Healthcare & Medical PR Magazine.
Each month we examine a different area of PR. Issues include practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel.
View the 45 healthcare PR firms profiled in our Oct. issue. Don't miss out on profiling your firm in our Nov. '12 Technology PR issue!
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