The redevelopment and investment agency for downtown St. Louis is asking for PR proposals to shape and change perceptions of the area of the city.

The Partnership for Downtown St. Louis, which released an RFP for the work this month, is run by board of executives from some of the city's most prominent corporate residents, including First Bank, US Bancorp, Deloitte & Touche and Wells Fargo. Jim Woodcock, Fleishman-Hillard senior VP, is a board member.

The group is pursuing a strategic plan dubbed Downtown Next 2020 with a series of goals for city's downtown area, which since the late 1990s and early 2000s has begun to redevelop from its garment district and factory past. A streetcar line, blues museu, and efforts to lure younger residents are all on the agenda.

Firms must email interest in submitting a proposal by Nov. 9 but proposals are not due until Dec. 21.

View the RFP (link, PDF).