
CMS, as the federal agency is known, works with Ketchum, Ogilvy, Porter Novelli, Weber Shandwick and Fleishman-Hillard as its prime PR contractors.
CMS said it previously hired separate firms for each multicultural audience but wants to gauge the availability of firms which can handle the work across various audiences on an integrated basis.
Among the assignments is developing and executing “culturally appropriate … public relations campaigns and in-language advertising,” earned media, grassroots outreach, and partnership development, according to a “sources sought” notice released by CMS.
“As a result of the [Affordable Care Act], CMS will be conducting outreach and education to new audiences,” said the notice.
Firms are asked to respond by Dec. 14. Details at fbo.gov.