Development Counsellors International has booked PR duties for the U.S. Virgin Islands, following a review that included 23 firms.
M Booth was the incumbent.
The USVI Department of Tourism said New York-based DCI will work to leverage the islands' “You, Unscripted” campaign via JWT through media relations, consumer promotions and film projects.
The firm will also work to burnish the islands as a meeting and incentive location and help boost existing relationships with operators, airlines and travel agents.
Tourism Commissioner Beverly Nicholson-Doty called the RFP search "extensive," adding that DCI's tourism experience will bring a new "level of strategic insight to marketing across all industry segments.”
Marketplace Excellence handles USVI's PR in the Caribbean and diaspora region.