Susan G. Komen for the Cure’s decision to cut ties with Planned Parenthood was the top PR blunder of 2012, according to an annual tally by San Francisco-based Fineman PR.
Komen’s move in January produced a robust backlash against the cancer charity organization that proved to be a textbook case of a self-inflicted PR wound.
Rounding out Fineman’s top 10, Komen was PepsiCo’s odd response in January to a consumer who said he found a mouse in a can of Mountain Dew. The beverage giant said a mouse would be rendered into a “jelly-like” substance, “a rather unappetizing suggestion,” according to Fineman.
The Boy Scouts’ ongoing PR fight over its policies toward homosexuals as well as Mitt Romney’s 47% remark were included in the top 5.
The NFL, hurricane marketing and Papa John’s Obamacare woes were among the top 10 complied by Fineman.
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