Mark Irion, former CEO of Dutko Worldwide lobbying firm, is the new president of Levick. Founder & CEO Richard Levick adds the chairman title.

Irion, who assumed Dutko’s top spot in 2003, led the management team that sold it to Huntsworth’s Grayling in 2009.

Irion departed early last year from the CEO of Dutko Grayling and chief of Grayling’s PA practice slots.

Under Levick’s leadership, the Washington-based firm is known for its corporate, crisis communications and litigation PR efforts.

Irion is expected to build on that base, plus Levick’s digital communications savvy, to expand into the PA and issues advocacy categories.

He told O’Dwyer’s that he wants to marry his “face-to-face” communications expertise with Levick’s creative bent to forge “emotional messages” that resonate with a client’s targeted audiences throughout the world.

That calls for an expansion of Levick’s physical footprint beyond Washington- both in the U.S. and overseas.

Irion sees the opportunity to craft a “new, new” public policy communications platform at Levick.