D’Artagnan, a food supplier to high-end chefs and gourmets, has hired MWW to build a broader awareness of its meats, charcuterie and mushrooms products.
Founded in 1985 by culinary master Ariane Daguin, D’Artagnan provides fine meats and truffles to the kitchens of Daniel Boulud and Eric Ripert. Her company introduced Americans to specialties such as foie gras and pates and is a founding member of the farm to table movement.
Michael Kempner, CEO of MW, believes the time is ripe to bolster D’Artagnan’s profile among Americans as “consumer palates and culinary preferences have grown increasingly sophisticated.”
MWW’s PR program includes educating consumers of the importance of how food is raised and harvested and hiking visibility among culinary enthusiasts.
MWW’s food & restaurant practice will handle D’Artagnan from its New York outpost. It has worked with clients such as Palm Restaurant Group, McDonald’s and Hillshire Brands/Sara Lee