The Massachusetts initiative set up to foster healthcare technology and a health insurance exchange in the Bay State is collecting PR proposals as it develops an outreach and communications plan.

The Massachusetts eHealth Institute, which has $25M in federal funding and is run by the quasi-independent Massachusetts Technology Collaborative, wants a firm with experience in the health IT field, preferably with electronic health records, health information exchanges and similar tenets, to develop and implement its PR plan.

A contract from March through the end of January 2014 is expected, with much of the work executed over the next four to six months.

The RFP, released on Feb. 5, has a Feb. 19 deadline.

View the RFP (link).