Fleishman-Hillard has won the American Dental Assoc. account in a competition launched Q4 that attracted a dozen global and national agency bidders.

The Omnicom shop says it will create an awareness campaign to educate the public, engage the broader healthcare community and support the future of access of high quality oral care for all Americans.

F-H will be charged with developing communications strategies and messages; media relations and creating multimedia packages for issues management use.

The firm “engaged our leadership team with an evidence-based strategic approach that illustrated keen understanding of our goals, the ADA’s many stakeholders across public, professional and policy audiences and the needs of the current healthcare environment,” said Robert A. Faiella, ADA president in a statement.

Betsy Neville, chair of F-H’s North American reputation management group, will lead the ADA account.

Founded in 1859, Chicago-based ADA represents more than 150K dentists.