The Connecticut Lottery Corp. is reviewing its marketing contracts in five categories with an RFP process open through early March.
The lottery corporation, a quasi-public agency based in Rocky Hill, Conn., has previously worked with a single agency of record -- Cashman & katz Integrated Communications of Glastonbury and New York -- but will consider partnerships among firms or individual pitches for each category outlined in the RFP, including creative development/placement; PR; media planning and placement; multicultural marketing and social media marketing.
Annual marketing budget is in the $10.5M range, with about $8M for media placements.
The lottery, which markets both scratch-off and draw games, has been in operation since 1972 and posts annual sales of more than $1B. It turned over $310M to the state’s general fund after its most recent fiscal year.
Proposals are due March 15 with plans to start a contract by July 1.
View the RFP (link).