The Federal Emergency Management Agency is “seeking a strategic partner with world renowned advertising, interactive, public relations and social media agency experience” to promote its “Ready” campaign of national preparedness, according to its “statement of objectives” document released Feb. 19.

The goal of the Ready campaign is to encourage Americans to get an emergency supply kit, make a plan, and be informed about the different emergencies and the appropriate responses to them.

FEMA is looking for a firm with “a proven track record of being innovative and to meet the ever changing media landscape by utilizing cutting-edge new media opportunities that are engaging and participatory like interactive websites, social media, blogging, texting, games, grass roots marketing, experiential events and educational curriculum.”
The communications program will cover four one-year periods, beginning in October. Questions go to Claudia.Mejia-Forte [at] FEMA [dot] dhs [dot] gov and Marcelle.Loveday [at] fema [dot] dhs [dot] gov by Feb. 25.

The response deadline is March 4. Details are at

Ruder Finn and Powell Tate have worked on the Ready campaign in the past.