The Keystone State has kicked off a review to develop and implement a travel and business marketing campaign and spur tourism and economic development to Pennsylvania.

The state's Tourism Office and Economic Development Marketing Office have released an RFP open through early April to review its current pact expiring in June targeting tourists, journalists and business.

Tierney Communications is the incumbent for PR.

Pennsylvania wants pitches for a fully integrated travel marketing an promotional campaign -- including advertising -- to build on its efforts over the past eight years.

Key goals for tourism include an increase for overnight stays, spending and visitation, "shift and broaden perception of Pennsylvania as a travel destination both nationally and internationally," and to use industry resources and statewide partnerships to get the message out, according to the RFP, released Feb. 22.

A one-year contract with two options years is expected. Proposals are due April 9.

View the RFP (link).

(Photo: Roebling Bridge via PA Tourism)