Singapore’s Washington embassy is ironing out a two-year contract with Fleishman-Hillard with a fee capped at $420K.
The Omnicom unit will assume responsibilities for message development, media relations, management of “as it happens” news and social media counseling.
F-H is to be on continuous call to respond to coverage of the city-state and will write speeches for embassy staffers.
A quarterly media analysis is required to detail the volume/tone of media coverage, share of types of media, identification of most prominent Singapore voices and recommendations to influence future press.
F-H will report to Ashok Kumar Mirpuri, ambassador, and Jerome Lee, first secretary and communications counsel.
A formal contract between the parties is pending.
Singapore’s foreign ministry has been making the rounds of Washington this week, assuring policymakers there is no link between its Institute of Microelectronics and China’s Huawei Technology, which has been deemed a national security threat to the U.S. for its connection to the Chinese military.
A U.S. engineer, who was working for IM, was founded hanged in his Singapore apartment in June. His family claims that he was murdered because of a tie to Huawei.
Singapore denies any transfer of technology to Huawei and is sharing the results into the death probe with the FBI.