By Linda Perry-Lube
Gartner Group recently reported that by 2015, 25 percent of all organizations will have a Chief Digital Officer.
At the inaugural Chief Digital Officer Summit held in New York City on Feb. 28, conference curator David Mathison shared findings from his survey, “Chief Digital Officer Talent Map”. Mathison’s study found 40 percent of current CDOs work in agencies and agencies have had CDOs for upwards of ten years.
This got me thinking; do PR agencies still need CDOs?
Full Story | Subscribe to O'Dwyer's | Free E-Newsletter on PR