The venue reaped media rewards ranging from an architecture review in the New York Times to glowing NBC coverage of the huge Mitsubishi-made Diamond Vision video board suspended above the field as the Cowboys were edged by the New York Giants in the first regular season game in the new stadium.
But Mitsubishi, which saw its creation debated for weeks after a punted ball hit it in a preseason game, cringed and saw a little luster come off the weeks of media interest of its giant screen when NBC's announcers referred to it by the name of rival Sony's Jumbotron brand.NBC Sports' coverage team -- Al Michaels, Cris Collingsworth, Tiki Barber and Bob Costas, among others -- is getting (fairly) razzed for its fawning coverage of the new stadium, but they deserve a knock for the PR gaffe of misidentifying the huge screen as well.
Mark Scott, senior manager of corporate communications for Mitsubishi Electric U.S., sent over this classic statement:
The Dallas Cowboys took great care to ensure that they had the world's best video boards in their new stadium and we take great pride that those boards are Mitsubishi Electric Diamond Visions. While we respect Al Michaels for his long history in the field, it was like fingernails on a chalkboard to hear him refer to these wonderful Diamond Vision boards as Jumbotrons time and again.