Several top L.A. PR execs discuss Twitter follows for fun, practicality and help, and give some free PR advice to Kanye West -- participants include Lynne Doll (The Rogers Group), Patricia Perez ( VPE PR), Eric Borsun (PainePR):







Another well-produced video from prvideotv asks agency execs, "What's the next big thing in PR?"







Ogilvy senior VP Sarah Temple talks social marketing with PRConversations:

"Social marketing, in terms of changing behaviors and changing attitudes, is a long-term investment ... it doesn't happen overnight."











This ambush (and slightly shaky) video has Maui County director of public information explaining why employees apparently removed copies of the alternative weekly Maui Time newspaper from the lobby of the county office building. The paper's cover story was "The Seven Scariest County and State Public Officials."









Morgan McLintic, executive VP at Lewis PR, outlines six types of social media you should be monitoring for your company, client or yourself -- including blogs, comments, Twitter, Facebook, podcasts, videos -- to show progress in S.M. engagement:







Amateur video of Dan Schawbel, social media specialist at EMC Corp., speaking on "personal branding" or "Me 2.0" at PRSA/Kansas:







We couldn't embed this final one because of a restriction placed on it, but here's a link to a video produced by Uncle Sam to explain the public relations field in the vein of one of those educational films from high school.