"It's not for the [newspaper] publisher to decide how the reader is going to access information..."
Jere Sullivan, vice chair of Edelman's global public affairs unit, highlights a study by the firm that surveyed capital staffers in the top five global markets on how they use digital media:
Widmeyer Commmunciations' Ben Finzel discusses social media and public affairs and outlines why digital isn't the broad play it used to be when it wasn't as utilized as much in PA:
Canada's Lyn Cadence on the connection between PR and social media:
"...the big change that's happned is there is less taditional media and there's more competition to be interview on radio or TV or newspapers. Therefore companies or individuals are creating more of their own media..."
The University of North Florida Jacksonville produced a slick video on its PR campaign class which puts students in an agency-like setting:
Blanc & Otus produced this short, "Office"-like parody as a "How to Use Twitter" primer touting the firm's serivces: