"However, the winds of change in the area of corporate governance are blowing hard, and investor relations will need to play a key role in helping companies deal with the inevitable," he writes.
Flu Re-Brand: Ogilvy's John Stauffer notes that it took six months for the federal government's "re-brand" of swine flu to "H1N1" to show signs of effectiveness. He sees a lesson for brands.Mammogram Mess: Weighing in on the mammogram controversy sparked by this week's recommendation to scale back regular screening for certain women, Zeno Group's Heather Gartman says the confusion created "will not lead to better outcomes."
PR Book Bash: Most PR books are useless, according to Tony Mackey, ... at least to a B2B PR pro.
The hyper-focus on social media in recent industry tomes, Mackey says, isn't relevant to him because most key bloggers in tech industries are journalists and analysts targeted by "old-school PR," anyway.
East-West: Hill & Knowlton's Michael Zdanowski writes that 20 years after the Berlin Wall fell Western Europe "still doesn’t fully understand the other half of the continent to any great extent."
Zdanowski says that Eastern Europe clients go to London seeking both corporate and financial counsel and recognize the importance of the London market to communicate more broadly. But the exchange seems to end at media interest.
6 Lessons 4 S.M.: Levick's Dallas Lawrence goes over six social media lessons that executives should know, including tolerance of S.M. marketing is increasing, S.M. is the search engine of choice for many, and Twitter's growth is flat-lining.
To Blog...: Jim Davis of Gibraltar Associates has a few guidelines for deciding whether to blog, including the caveat that should probably be given more often: "a corporate blog is not for every company."
