In a quick primer from Josua Ross of O'Reilly Media (via Forbes), he discusses when to (and when you don't have to) disclose a client relationship on a blog or social platform like Twitter: "If you're being paid for the actual Tweet itself, you have to disclose that..."Here are "11 things PR firms are encouraged to follow" from the Texas PR Association regarding the new rules.
The 360PR Blog gets some reaction from "mommy bloggers" here.
Alyssa Galella of M Booth has a few suggestions for how PR could disclose their relationships.
Joel Koenigs at Risdall intros some guideline highlights with this opening: "Thanks to infomercials, dishonest advertisers, and lazy consumers we now have new FTC guidelines to consider when creating ads, websites, blogging, tweeting, and generally speaking our minds..."